Media Economics (Key Concerns in Media Studies)

Media Economics (Key Concerns in Media Studies)

by Adam Swift (Contributor), Adam Swift (Contributor), Terry Flew (Contributor), Stuart Cunningham (Author)

Synopsis

Understanding the economic paradigms at work in media industries and markets is vitally important for the analysis of the media system as a whole. It is essential reading for all students of Media and Communication Studies, and also those from Economics, Policy Studies, Business Studies and Marketing backgrounds who are studying the media.

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More Information

Format: Paperback
Pages: 192
Edition: 2015
Publisher: Palgrave
Published: 15 May 2015

ISBN 10: 0230293220
ISBN 13: 9780230293229