Media Economics (Key Concerns in Media Studies)

by Adam Swift (Contributor), Adam Swift (Contributor), Stuart Cunningham (Author), Terry Flew (Contributor)

• New

  Paperback
  2015

  $21.51

  Understanding the economic paradigms at work in media industries and markets is vitally important for the analysis of the media system as a whole. It is essential reading for all students of Media and Communication Studies, and also those from Economics, Policy Studies, Business Studies and Marketing backgrounds who are studying the media.