by George Wright (Author), George Cairns (Author)
Presents new methods in scenario thinking, based on a mix of high-level research and top-level consultancy experience. The authors describe the logical bases of a range of scenario methods and provide detailed 'road maps' on how to implement them - together with practical examples of their application.
Format: Hardcover
Pages: 192
Publisher: Palgrave Macmillan
Published: 03 May 2011
ISBN 10: 0230271561
ISBN 13: 9780230271562