by Caroline Oates (Author), Mark Blades (Editor), Fran Blumberg (Author)
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
Format: Hardcover
Pages: 256
Edition: 2014
Publisher: Palgrave Macmillan
Published: 02 Jul 2014
ISBN 10: 0230252028
ISBN 13: 9780230252028