Advertising to Children: New Directions, New Media

Advertising to Children: New Directions, New Media

by Caroline Oates (Author), Mark Blades (Editor), Fran Blumberg (Author)

Synopsis

This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

$155.04

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 256
Edition: 2014
Publisher: Palgrave Macmillan
Published: 02 Jul 2014

ISBN 10: 0230252028
ISBN 13: 9780230252028