Sport as a Business: International, Professional and Commercial Aspects

by ProfessorHaraldDolles (Editor), ProfessorStenSöderman (Editor)

• New

  Hardcover
  2011

  $113.80

  Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalization and commercialization