by Dr Parissa Haghirian (Editor)
Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.
Format: Hardcover
Pages: 224
Publisher: Palgrave Macmillan
Published: 24 Nov 2010
ISBN 10: 0230242863
ISBN 13: 9780230242869
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