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PR Today: The Authoritative Guide to Public Relations

PR Today: The Authoritative Guide to Public Relations

by ProfessorTrevorMorris (Author), ProfessorSimonGoldsworthy (Author)

  • Used

    Paperback 2011

    $5.16
Synopsis

Whether you're a student of public relations, someone who hopes to break into one of today's most popular growth industries or someone who wants or needs to understand PR better, this book is for you. PR Today is a new and comprehensive guide to public relations, spanning all aspects of PR work, from fashion to government and from celebrity PR to corporate communications and digital PR. It combines essential, up-to-date and hands-on practical guidance on PR, including individual and group exercises, with thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world - not least its controversial but vital relationship with the media. With many international examples and specially commissioned contributions from leading experts from around the world, PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of top level experience, insider knowledge and years of teaching and writing about PR in many countries.

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More Information

Format: Paperback
 Pages: 370
 Edition: Pap/Psc
 Publisher: Palgrave Macmillan
Published: 23 Nov 2011
ISBN 10: 0230240097
ISBN 13: 9780230240094

Media Reviews
'If you read just one book on PR, read this. In an industry full of self-important bogus theory and pretension, Morris and Goldsworthy tell it how it really is. Worth more than any number of lectures. Buy it.' - Francis Ingham, Director General, The Public Relations Consultants Association (PRCA) 'Whether you're trying to find your first job in PR or trying to make sense of your next one, read this. It's refreshingly honest, fast paced and highly readable. Sometimes we spend so much time worrying about the change in our industry we forget what a great place it is to work. Reading this will remind you.' - Sally Costerton, Chairman and CEO, Hill & Knowlton Europe, Middle East & Africa 'PR advice from an expert academic is a great grounding for a career. Advice from someone who has been at the top of the industry is the best way of building your career. This book brings both together. It's a winning combination and well worth the money.' - Paul Mylrea, President of the Chartered Institute of Public Relations and Director of Communications at the BBC 'An opinionated textbook with an authentic voice; this book is an indispensable primer for PR students and new practitioners.' - Trish Evans, PR Course Leader, University of Westminster, UK 'PR Today is a great resource for those studying PR, entering the industry or just wanting to get on in their PR career. It demonstrates the complexities of the industry and huge variety of opportunities available to practitioners. It dispels the myths of PR and demonstrates how it has developed to become a strategic profession as practitioners increasingly counsel those who lead organisations. The authors demonstrate a wealth of knowledge and experience as well as links with some of the most revered practitioners in the industry, providing the reader with a fantastic insight into the exciting world of public relations.' - Lucy Laville, Course Leader PR, Leeds Met University, UK 'Candid, incisive and formidably well organised. A serious attempt to describe the field as it is, rather than how PR practitioners would like to imagine it to be.' - John Tulloch, Head Lincoln School of Journalism,University of Lincoln, UK I disagree with quite a lot of what they say, but this is the best PR textbook of the year. PR Today will be core reading for most of my modules starting in January. - Philip Young, Meditation
Author Bio
TREVOR MORRISis one of the UK's most senior PR practitioners and a visiting professor at the University of Westminster, UK,where he teaches on a range of postgraduate and undergraduate programmes. Until 2003 Trevor was Chief Executive of Chime Communications Public Relations Group, the UK's largest PR group, with some 250 employees. In over 25 years in the industry Trevor successfully built a major PR consultancy, worked for numerous major companies and government bodies and knew and worked alongside most of the key players in contemporary PR. He maintains a high profile within the industry and industry organisations and has made countless TV, radio and newspaper appearances. PR Week recently described him as one of the most influential people in public relations. SIMON GOLDSWORTHYSenior Lecturer in Public Communication at the University of Westminster, UK. He has a first class degree in History from the University of London, UK. He established London's first Master of Arts course in public relations and has since added the teaching of public relations to the University's well-known undergraduate media studies programme. He has lectured to international audiences, including Johns Hopkins University, USA,and at the Sorbonne, France,where he is a Visiting Professor. His civil service career included three years at the Central Office of Information and press office work for a number of Government departments. He has also worked as a PR consultant in the private sector.