by SimonAnholt (Author)
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
Format: Hardcover
Pages: 177
Edition: 2010
Publisher: Palgrave Macmillan
Published: 18 Nov 2009
ISBN 10: 0230239773
ISBN 13: 9780230239777