by Dr Sue Bridgewater (Author)
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
Format: Hardcover
Pages: 256
Publisher: Palgrave Macmillan
Published: 29 Apr 2010
ISBN 10: 0230232531
ISBN 13: 9780230232532
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