by Yordanka Chobanova (Author)
The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe - namely Nestle, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.
Format: Hardcover
Pages: 288
Edition: 2009
Publisher: Palgrave Macmillan
Published: 21 Aug 2009
ISBN 10: 0230230555
ISBN 13: 9780230230552