Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness

by Yordanka Chobanova (Author)

• New

  Hardcover
  2009

  $130.39

  The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe - namely Nestle, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.