by EnriqueBadía (Author)
Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world. This insightful new book reveals the secrets behind Zara's success and examines the steps that its creator, Amancio Ortega, took to make Zara the global market leader in fashion.
Format: Hardcover
Pages: 288
Publisher: Palgrave Macmillan
Published: 31 Jul 2009
ISBN 10: 0230229913
ISBN 13: 9780230229914