Brand Storming: Managing Brands in the Era of Complexity

by G. Titterton (Author), M. Fioroni (Author)

New
Hardcover
2008
$80.14

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.

Synopsis

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.

$80.14

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20+ in stock

More Information

Format: Hardcover
Pages: 233
Edition: 2009
Publisher: Palgrave Macmillan
Published: 12 Dec 2008
ISBN 10: 0230222439
ISBN 13: 9780230222434

Brand Storming: Managing Brands in the Era of Complexity

New

$80.14

Synopsis

$80.14

More Information