How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

by Moilanen T (Author), Rainisto S (Author)

• New

  Illustrated
  2008

  $90.13

  Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.