by H. Damodaran (Author)
In order to do business effectively in contemporary South Asia, it is necessary to understand the culture, the ethos, and the region's new trading communities. In tracing the modern-day evolution of business communities in India, this book uses social history to systematically document and understand India's new entrepreneurial groups.
Format: Hardcover
Pages: 288
Edition: 2008
Publisher: Palgrave Macmillan
Published: 25 Jun 2008
ISBN 10: 0230205070
ISBN 13: 9780230205079