Industrial Design, Competition and Globalization

by Grete Rusten (Author), Grete Rusten (Editor), John R. Bryson (Editor)

• New

  Hardcover
  2009

  $163.69

  Economic activities are becoming increasingly globalised. One result being that for companies in developed market economies price-based competition is being replaced or supplemented by other forms of competitiveness. This book explores the shift towards design-based competitiveness and the escalation in the design-intensity of goods and services.