by SandraCain (Author)
An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.
Format: Paperback
Pages: 264
Edition: 2009
Publisher: Palgrave
Published: 30 Apr 2009
ISBN 10: 0230203299
ISBN 13: 9780230203297
Book Overview: ...an important and useful addition to public relations collections...' - Reference Reviews