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Key Concepts in Public Relations (Palgrave Key Concepts)

Key Concepts in Public Relations (Palgrave Key Concepts)

by SandraCain (Author)

  • New

    Paperback 2009

    $38.70
Synopsis

An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.

$38.70

Quantity

10 in stock

More Information

Format: Paperback
 Pages: 264
 Edition: 2009
 Publisher: Palgrave
Published: 30 Apr 2009
ISBN 10: 0230203299
ISBN 13: 9780230203297
Book Overview: ...an important and useful addition to public relations collections...' - Reference Reviews

Media Reviews
'...an important and useful addition to public relations collections...' - Reference Reviews
Author Bio
SANDRA CAIN is a Senior Lecturer in public relations, communication and writing at Southampton Solent University, UK. She is a member of the Chartered Institute for Public Relations and the Society of Authors. Her publications to date include seven books, several chapters in books and numerous magazine articles.