Key Concepts in Public Relations (Palgrave Key Concepts)

Key Concepts in Public Relations (Palgrave Key Concepts)

by SandraCain (Author)

Synopsis

An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.

$39.43

Quantity

10 in stock

More Information

Format: Paperback
Pages: 264
Edition: 2009
Publisher: Palgrave
Published: 30 Apr 2009

ISBN 10: 0230203299
ISBN 13: 9780230203297
Book Overview: ...an important and useful addition to public relations collections...' - Reference Reviews

Media Reviews
'...an important and useful addition to public relations collections...' - Reference Reviews
Author Bio
SANDRA CAIN is a Senior Lecturer in public relations, communication and writing at Southampton Solent University, UK. She is a member of the Chartered Institute for Public Relations and the Society of Authors. Her publications to date include seven books, several chapters in books and numerous magazine articles.