Soft Power in China: Public Diplomacy through Communication (Palgrave MacMillan Series in Global Public Diplomacy)

by JianWang (Editor)

• New

  Hardcover
  2010

  $145.99

  This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.