by Arthur Asa Berger (Author)
In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.
Format: Paperback
Pages: 212
Publisher: Palgrave Macmillan
Published: 18 Aug 2010
ISBN 10: 0230103731
ISBN 13: 9780230103733