The Objects of Affection: Semiotics and Consumer Culture (Semiotics and Popular Culture)

The Objects of Affection: Semiotics and Consumer Culture (Semiotics and Popular Culture)

by Arthur Asa Berger (Author)

Synopsis

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

$124.57

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 212
Publisher: Palgrave Macmillan
Published: 20 Aug 2010

ISBN 10: 0230103723
ISBN 13: 9780230103726