Politicians and Rhetoric: The Persuasive Power of Metaphor

Politicians and Rhetoric: The Persuasive Power of Metaphor

by JonathanCharteris-Black (Author)

Synopsis

This book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of monsters, villains and heroes. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words.

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More Information

Format: Paperback
Pages: 256
Edition: New Ed
Publisher: Palgrave Macmillan
Published: 25 Oct 2006

ISBN 10: 0230019811
ISBN 13: 9780230019812