Service Is Front Stage: Positioning Services for Value Advantage (Insead Business Press)

by JamesTeboul (Author)

• Used

  Illustrated
  2006

  $5.99

  This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.

• New

  Illustrated
  2006

  $60.01

  This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.