The Wine Wars: The Mondavi Affair, Globalisation and "Terroir"

by OlivierTorres (Author)

• New

  Hardcover
  2006

  $127.24

  This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.