by J.Thoenig (Author), C . Waldman (Author)
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
Format: Hardcover
Pages: 256
Edition: 2007
Publisher: Palgrave Macmillan
Published: 12 Oct 2006
ISBN 10: 0230001874
ISBN 13: 9780230001879