Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services

Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services

by Elie Ofek (Author), Eitan Muller (Author), Libai Barak (Author)

$57.52

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15 in stock

More Information

Format: Hardcover
Pages: 352
Publisher: University of Chicago Press
Published: 21 Oct 2016

ISBN 10: 0226618293
ISBN 13: 9780226618296