by Timothy D. Taylor (Author)
From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. This book tells the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history.
Format: Illustrated
Pages: 365
Edition: Illustrated
Publisher: University of Chicago Press
Published: 21 Mar 2014
ISBN 10: 022615162X
ISBN 13: 9780226151625