Ethnicity, Inc. (Chicago Studies in Practices of Meaning)

by Jean Comaroff (Contributor), John L. Comaroff (Author)

• New

  Illustrated
  2009

  $29.01

  Exploring the changing relationship between culture and the market, this book addresses the question: Wherein lies the future of ethnicity? It offers an account of the ways in which ethnic populations are remaking themselves in the image of the corporation - while corporations coopt ethnic practices to open up new markets of consumption.