by Dennis Chong (Author)
Shows how a single model can explain how people make decisions across social/economic realms. The text argues that preferences result from a combination of psychological dispositions, shaped by social influences, as well as costs and benefits calculated according to our desire for material gain.
Format: Paperback
Pages: 299
Edition: 2nd
Publisher: University of Chicago Press
Published: 18 Apr 2000
ISBN 10: 0226104397
ISBN 13: 9780226104393