Qualitative Research Methods for the Social Sciences

by Bruce L . Berg (Author)

• Used

  Paperback
  2008

  $3.45

  This text shows novice researchers how to design, collect, and analyze qualitative data and then present their results to the scientific community. It also stresses the importance of ethics in research and taking the time to properly design and think through any research endeavor.

• Used

  Paperback
  2006

  $3.22

  Using activities and real-life examples, this work provides a comprehensive coverage of doing qualitative research on the market. It shows how to design, collect, and analyse data and then present their results to the scientific community. It also talks about the importance of ethics in research.