by Bruce L . Berg (Author)
Using activities and real-life examples, this work provides a comprehensive coverage of doing qualitative research on the market. It shows how to design, collect, and analyse data and then present their results to the scientific community. It also talks about the importance of ethics in research.
Format: Paperback
Pages: 400
Edition: 6
Publisher: Pearson Education
Published: 31 Mar 2006
ISBN 10: 0205503748
ISBN 13: 9780205503742