by Donn Bryne (Author), Robert A. Baron (Author)
This text aims to provide a broad and balanced introduction to social psychology. This edition places emphasis on individual and social diversity and includes coverage of contemporary research on gender and self, pro-social behaviour - including altruistic personality, AIDS, volunteerism, defence mechanisms, and blaming the victim - and applications of social psychology to health, politics, law, business and environmental issues.
Format: Paperback
Pages: 700
Edition: 7th edition
Publisher: Allyn & Bacon
Published: 01 Nov 1993
ISBN 10: 0205159362
ISBN 13: 9780205159369