Social Interaction: Process and Products

Sherif's contributions to social psychology are of unquestioned importance.

--Shalom Schwartz, American Sociological Review

Muzafer Sherif is one of the best known social psychologists and is famous for two often quoted sutides: (i) the autokinetic effect study which used an optical illusion to study the formation of group norms. This showed that individuals are deeply and lastingly influenced by group situations; and (ii) The Robbers Care experiment where the Sherifs (Muzafer and his wife) rigged two competing groups of American boys at a summer camp. This showed that groups became more cohesive as a result of recognition of their own identity and that their awareness of each other in win-or-lose competitions affected perceptions, communications, intragroup structure, types of leadership and self-examination... This present book is a drawing together of his rationale of behavioural science; here the early chapters contain a very valuable analysis, especially of social behaviour and social interaction; and his previous efforts in group norms, attitude studies, inter-group relations, etc. which have been published before... [T]his is a useful compendium of the views and findings of a significant writer.

--Estela d'Accurzio, The British Journal of Sociology

Sherif has been one of the most influential and productive social psychologists of mid-century... If you want to see much of the depth and breadth of thought of one of the greater contributors to social psychology--One who has contributed to theory, who is methodologically innovative, and whose conclusions are relevant to real social problems--then you will find this book rewarding.

--A. O. Haller, The Journal of Human Resources

Sherif's contributions to social psychology are of unquestioned importance.

--Shalom Schwartz, American Sociological Review

Muzafer Sherif is one of the best known social psychologists and is famous for two often quoted sutides: (i) the autokinetic effect study which used an optical illusion to study the formation of group norms. This showed that individuals are deeply and lastingly influenced by group situations; and (ii) The Robbers Care experiment where the Sherifs (Muzafer and his wife) rigged two competing groups of American boys at a summer camp. This showed that groups became more cohesive as a result of recognition of their own identity and that their awareness of each other in win-or-lose competitions affected perceptions, communications, intragroup structure, types of leadership and self-examination... This present book is a drawing together of his rationale of behavioural science; here the early chapters contain a very valuable analysis, especially of social behaviour and social interaction; and his previous efforts in group norms, attitude studies, inter-group relations, etc. which have been published before... [T]his is a useful compendium of the views and findings of a significant writer.

--Estela d'Accurzio, The British Journal of Sociology

Sherif has been one of the most influential and productive social psychologists of mid-century... If you want to see much of the depth and breadth of thought of one of the greater contributors to social psychology--One who has contributed to theory, who is methodologically innovative, and whose conclusions are relevant to real social problems--then you will find this book rewarding.

--A. O. Haller, The Journal of Human Resources

-Sherif's contributions to social psychology are of unquestioned importance.-

--Shalom Schwartz, American Sociological Review

-Muzafer Sherif is one of the best known social psychologists and is famous for two often quoted sutides: (i) the autokinetic effect study which used an optical illusion to study the formation of group norms. This showed that individuals are deeply and lastingly influenced by group situations; and (ii) The Robbers Care experiment where the Sherifs (Muzafer and his wife) rigged two competing groups of American boys at a summer camp. This showed that groups became more cohesive as a result of recognition of their own identity and that their awareness of each other in win-or-lose competitions affected perceptions, communications, intragroup structure, types of leadership and self-examination... This present book is a drawing together of his rationale of behavioural science; here the early chapters contain a very valuable analysis, especially of social behaviour and social interaction; and his previous efforts in group norms, attitude studies, inter-group relations, etc. which have been published before... [T]his is a useful compendium of the views and findings of a significant writer.-

--Estela d'Accurzio, The British Journal of Sociology

-Sherif has been one of the most influential and productive social psychologists of mid-century... If you want to see much of the depth and breadth of thought of one of the greater contributors to social psychology--One who has contributed to theory, who is methodologically innovative, and whose conclusions are relevant to real social problems--then you will find this book rewarding.-

--A. O. Haller, The Journal of Human Resources