The Brand Chartering: How Brand Organisations Learn 'Living Scripts' (Economist Intelligence Unit)

by Chris Macrae (Author)

Used
Hardcover
1996
$5.87

A timely exposition of the brand chartering process within businesses, drawing examples from key industries worldwide.

Synopsis

A timely exposition of the brand chartering process within businesses, drawing examples from key industries worldwide.

$5.87

Save:$39.79 (87%)

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1 in stock

More Information

Format: Hardcover
Pages: 413
Edition: 1
Publisher: Addison Wesley
Published: 03 Apr 1996
ISBN 10: 0201877430
ISBN 13: 9780201877434

The Brand Chartering: How Brand Organisations Learn 'Living Scripts' (Economist Intelligence Unit)

Used

$5.87

Synopsis

$5.87

More Information