Strategic Management and Business Policy: Entering 21st Century Global Society (International student editions)

by J. David Hunger (Author), Thomas L. Wheelen (Author)

• Used

  Paperback
  1997

  $3.34

  This text is an up-to-date presentation of traditional and new strategic management topics. These topics include: corporate governance, hypercompetition, competative strategy, outsourcing, mass customization and technology. The emphasis is on how people at all levels of the organization are becoming involved in strategic management. Includes 26 case studies based on companies that students will recognize.