International Business: Environments and Operations (International student editions)

International Business: Environments and Operations (International student editions)

by etc. (Author), Lee H. Radebaugh (Author), John D. Daniels (Author), Lee H. Radebaugh (Author)

Synopsis

This text is a discussion of the differences faced in international environments, overall company strategies and functional alternatives for operating abroad. The coverage includes evolution of strategy, strategy of direct invest and geographic strategy in the internationalization process. Included are updated examples, cases and applications. Each chapter contains an Ethical Dilemma .

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More Information

Format: Hardcover
Pages: 984
Edition: 8th Revised edition
Publisher: Addison Wesley
Published: 01 Nov 1997

ISBN 10: 0201767333
ISBN 13: 9780201767339