The No1 Ethical retailer for Books, CD’s, DVD’s & Games
30 Day Refund Guarantee

Return on Design: Smarter Web Design for Hard Times

Return on Design: Smarter Web Design for Hard Times

by Ani Phyo (Author)

  • Used

    Paperback 2003

    $33.40
Synopsis

If you don?t understand the information design principles that guide content display on the Web, all the bells and whistles on the planet can?t guarantee a return on your Web investment. What can is Return on Design: Smarter Web Design That Works. In these pages, the focus is on the information design essentials that can determine a Web site?s success or failure. In seven chapters author Ani Phyo outlines her seven-step process for designing successful Web sites, from Understanding Requirements to Ongoing Testing and Revision. Along the way, this designer/instructor covers a range of topics, including assembling the right team, settling on (and then collecting) visual content, usability testing, and more-using lots of personal insights, examples, and anecdotes to make her points resonate. Through it all, the book never loses its focus on returns: the critical cost-cutting techniques and choices that will enable you to deliver more impact for less outlay in today?s cost-conscious economy.

$33.40

Save:$3.66 (10%)

Quantity

1 in stock

More Information

Format: Paperback
 Pages: 312
 Edition: 1
 Publisher: New Riders
Published: 13 May 2003
ISBN 10: 0201756072
ISBN 13: 9780201756074
Book Overview:

There's no shortage of Web tools on the market today; however, what are in short supply are Web producers with information-design savvy and client-communication skills to create profitable, productive sites-sites that return on their investment. This practical and efficient guide focuses on the information design essentials that can determine a Web site's success or failure. Author Ani Phyo outlines her seven-step process for designing successful Web sites, beginning with Developing User Scenarios all the way through Ongoing Testing and Revision. Emphasizing not software but the development process, she covers a range of topics, including assembling the right team, settling on (and then collecting) visual content, usability testing, and more. Throughout, Return on Design: Smarter Web Design for Hard Times keeps its eye on the prize-returns: the critical techniques that successful Web designers need to know to deliver more impact for less outlay in a cost-conscious economy.


Author Bio

Ani Phyo is the founder of SmartMonkey Media, a firm specializing since 1994 in Web, print, fashion, and video design. Clients include Paramount Pictures, Microsoft, Apple Computer, ABC Cable Networks, Simon & Shuster and Gymboree. Recognized for her cutting-edge work in Web design and converging media, Ani is also the global director of user experience for bio-technology leader, Baxter.