e-Business 2.0: Roadmap for Success (Addison-Wesley Information Technology)

e-Business 2.0: Roadmap for Success (Addison-Wesley Information Technology)

by RaviKalakota (Author), Marcia Robinson (Author)

Synopsis

In the best-selling first edition of this book, Ravi Kalakota and Marcia Robinson offered breakthrough guidance for establishing successful e-Business infrastructures. Now, less than two years later, they've thoroughly revamped it to reflect the massive changes that have taken place in the rapidly changing e-Business marketplace -- and to give executives an invaluable roadmap to the next stage of their e-Business transformations. Discover why some companies are achieving extraordinary success with e-Business, while others' e-Business initiatives are collapsing -- and master powerful new techniques for executing on e-Business strategy. Like the best-selling first edition, e-Business: Roadmap for Success is grounded in detailed case studies, and in the authors' extensive experience in implementing enterprise e-business initiatives.

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More Information

Format: Paperback
Pages: 544
Edition: 2
Publisher: Addison Wesley
Published: 01 Dec 2000

ISBN 10: 0201721651
ISBN 13: 9780201721652
Book Overview:

In the best-selling first edition of this book, Ravi Kalakota and Marcia Robinson offered breakthrough guidance for establishing successful e-Business infrastructures. Now, less than two years later, they've thoroughly revamped it to reflect the massive changes that have taken place in the rapidly changing e-Business marketplace -- and to give executives an invaluable roadmap to the next stage of their e-Business transformations. Discover why some companies are achieving extraordinary success with e-Business, while others' e-Business initiatives are collapsing -- and master powerful new techniques for executing on e-Business strategy. Like the best-selling first edition, e-Business: Roadmap for Success is grounded in detailed case studies, and in the authors' extensive experience in implementing enterprise e-business initiatives.


Author Bio

Dr. Ravi Kalakota is a pioneer in the area of e-commerce. He is the CEO of e-Business Strategies, a technology research and consulting practice, and has consulted extensively with start-ups and Fortune 1000 companies.

Marcia Robinson is the cofounder and president of e-Business Strategies. She has extensive experience in the service delivery and customer side of e-business for the financial services industry.



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