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Putting Your Small Business on the Web (The Peachpit guide to webtop publishing)

Putting Your Small Business on the Web (The Peachpit guide to webtop publishing)

by Maria Langer (Author)

  • Used

    Paperback 2000

    $28.01
Synopsis

Targeted for small business owners and e-commerce students interested in how the Web can extend a small business's reach and profitability, this book explains how to create an online presence for an existing small business. Maria Langer includes real-life examples of small business Web sites that do and don(1)t work. Topics covered include: Building your Web site, reducing marketing costs, site setup, Web design and content, and how to work with search engines to make your site easy to find. Technology described within this book can be used by anyone, regardless of computer platform.

$28.01

Quantity

1 in stock

More Information

Format: Paperback
 Pages: 240
 Edition: 1
 Publisher: Peachpit Press
Published: 19 Jul 2000
ISBN 10: 0201717131
ISBN 13: 9780201717136
Book Overview:

In an increasingly sophisticated e-commerce market, it's important to realize that just because your small company has a Web site, it doesn't mean that customers are going to start throwing cash your way. Designed for small businesses that want to expand their presence on the Web, Putting Your Small Business on the Web will empower small business owners by taking the mystery out of the Internet and Web publishing. It will explain, in plain English, what the Web can and can't do for them, and how they can use it as an effective marketing tool. In Maria Langer's friendly, conversational style, this book addresses the costs of building a Web site and how businesses can save money with a do-it-yourself approach. Included are numerous case studies of small business Web sites, and how they did or didn't succeed. This is not for people who want to set up online stores or build Web-based businesses, but for those who want to use the Web as a marketing tool for an existing, traditional business.


Author Bio

Maria Langer has written more than a dozen computer books, including two Macintosh Bible Guide books (Word 6 and Excel 5) and many Visual QuickStart Guides (PageMill, America Online, MacOS, Word, and Excel). She's also the author of the Quicken Official Guide books for Osborne/McGraw Hill and the author of FileMaker Pro Companion (Claris Press). She was an editor for The Macintosh Bible, Sixth Edition, and writes a monthly column for Computer User magazine. She also serves as a consultant, Webmaster, applications trainer, and regular speaker at major computer conventions.