by Mai -lan Tomsen (Author)
In just a few short years, the World Wide Web has turned traditional business models upside down. Killer Content describes how to adapt business, application, and network topologies to meet the needs of the most important new breed of customer - the online consumer. A well-rounded guide for IT students and professionals, this book defines the changing models for Web-based commerce and shows how to correlate the demands and rewards of digital commerce and adapt them to different business environments. In addition to providing details about the emerging digital assets and consumer communities, the author examines a series of case studies from Internet ground breakers such as Priceline.com, TheStreet.com, Salon, Yahoo!, and Amazon.com.
Format: Paperback
Pages: 240
Edition: 1
Publisher: Addison Wesley For thousands of e-Business sites, hard-goods sales and advertising won't be enough: success will depend on building Web communities that deliver exceptional value to sophisticated, Net-centered customers. That means delivering outstanding content -- and Mai-Lan Tomsen has helped clients like TheStreet.com and Morningstar Mutual Funds do precisely that. Now, she has authored the definitive guide to Web content and community building for profit. This book covers every key value strategy for building and profiting from Web communities, including advertisements, subscription, line item transactions, syndication, and beyond. Mai-Lan Tomsen demonstrates how to merchandise content, showing how Web publishers can enhance and monetize content exchange -- and transform casual fly-by visitors into repeat customers. From start to finish, she offers practical techniques for creating, aggregating, and delivering quality content -- and for managing it profitably.
Published: 05 Apr 2000
ISBN 10: 0201657864
ISBN 13: 9780201657869
Book Overview:
Mai-lan Tomsen was one of the first product managers at Qpass, focusing on the growth and development of the system infrastructure supporting customer activity and transaction load for the content network. Previously, she worked at Microsoft on COM+ Services, Transaction Server, and Commerce Server. Mai-lan has helped leading organizations, such as the Wall Street Journal, New York Times, and Corbis, gain revenue from content commerce. She has written numerous articles for Microsoft Systems Journal and Microsoft Internet Developer. Mai-lan can be contacted at mailan@earthlink.net
0201657864AB04062001
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