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Relationship Marketing: Successful Strategies For The Age Of The Customer

Relationship Marketing: Successful Strategies For The Age Of The Customer

by RegisMcKenna (Author)

  • New

    Paperback 1993

    $22.05
Synopsis

From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate-and own-the market in the Age of the Customer.

$22.05

Quantity

20+ in stock

More Information

Format: Paperback
 Pages: 264
 Edition: Reprint
 Publisher: Basic Books
Published: 30 Apr 1993
ISBN 10: 0201622408
ISBN 13: 9780201622409

Author Bio
Regis McKenna is the founder and chairman of Regis McKenna, Inc., an international marketing consulting firm headquartered in Palo Alto, California, He is also a general partner at Kleiner Perkins Caufield & Byers, a leading U.S. venture capital firm. He is an advisor to the Stanford Graduate School of Business and to the School of Government; a trustee at Santa Clara University; and a director for many private and public companies. He lectures extensively at universities and industry conferences worldwide.