Driving over a Cliff: Business Lessons from the World's Car Industry (Economist Intelligence Unit)

Driving over a Cliff: Business Lessons from the World's Car Industry (Economist Intelligence Unit)

by Graeme Maxton (Author), Dr John Wormald (Author), Graeme Maxton (Author)

Synopsis

This text presents a holistic and strategic review of the motorcar industry, across time and geographies and spanning different sectors and functions.

$3.29

Save:$37.40 (92%)

Quantity

2 in stock

More Information

Format: Hardcover
Pages: 288
Edition: 1
Publisher: Addison Wesley
Published: 07 Nov 1994

ISBN 10: 0201593920
ISBN 13: 9780201593921

Media Reviews
' ... A fascinating account of the car industry and its possible futures.' Business Times ' ... a riveting - though disturbing - read for anyone interested in the motor industry.' The Engineer