Inside Fortress Europe: Strategies for the Single Market (EIU)

by PeterMcKiernan (Author), C O L I N E G A N (Author)

• Used

  Hardcover
  1993

  $5.58

  The European business environment is undergoing rapid change, exposing strategic weaknesses and challenging management skills. This book provides an examination of how non-European firms have developed strategies to compete successfully in this volatile European market. It describes the opportunities for the new Europe which will aid any business wishing to identify the most profitable strategies for the single European market.