by RichardC.Whiteley (Author)
Customer satisfaction is now the buzz word on every executive's lips. This book, based on the Forum Corporation's in-depth research, provides any manager with a proven, step-by-step program for investigating, promoting, measuring, and rewarding the product and service excellence that leads to true customer loyalty. With both leadership techniques and problem-solving tools, this is the most practical book ever written on giving the customer what the customer wants.
Format: Hardcover
Pages: 308
Publisher: Perseus Books,U.S.
Published: 30 Aug 1991
ISBN 10: 0201570904
ISBN 13: 9780201570908