by Luiz Moutinho (Author), Luiz Moutinho (Author)
A thorough and practical presentation of the different kinds of problems encountered in the application of marketing research methodology as an aid to managerial decision making.
Format: Hardcover
Pages: 326
Edition: 1
Publisher: Addison Wesley
Published: 11 Jul 1992
ISBN 10: 0201565048
ISBN 13: 9780201565041
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