Applied Consumer Behaviour

by Martin Evans (Author), Luiz Moutinho (Contributor), Martin Evans (Author), Luiz Moutinho (Contributor), W. Fred Van Raaij (Contributor)

Used
Paperback
1997
$7.65

This book addresses the issues of consumer behaviour as they relate specifically to the marketing function. Wth an unusual combination of material, this practical text helps to bring the subject to life.

Synopsis

This book addresses the issues of consumer behaviour as they relate specifically to the marketing function. Wth an unusual combination of material, this practical text helps to bring the subject to life.

$7.65

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More Information

Format: Paperback
Pages: 402
Edition: 01
Publisher: Longman Group United Kingdom
Published: 30 Nov 1997
ISBN 10: 0201565013
ISBN 13: 9780201565010

Applied Consumer Behaviour

Used

$7.65

Synopsis

$7.65

More Information