Applied Consumer Behaviour

Applied Consumer Behaviour

by Martin Evans (Author), Luiz Moutinho (Contributor), Martin Evans (Author), Luiz Moutinho (Contributor), W. Fred Van Raaij (Contributor)

Synopsis

This book addresses the issues of consumer behaviour as they relate specifically to the marketing function. Wth an unusual combination of material, this practical text helps to bring the subject to life.

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More Information

Format: Paperback
Pages: 402
Edition: 01
Publisher: Longman Group United Kingdom
Published: 30 Nov 1997

ISBN 10: 0201565013
ISBN 13: 9780201565010