Managing the New Product Development Process: Cases and Notes

by Dolan (Author)

• Used

  Paperback
  1992

  $4.13

  The contents of this book are based on the HBS course New Product Development: An Analytical Approach. The philosophy of this course is that a deep understanding of consumer decision making is the key to success at the various stages in the development process and that there is a set of tools which provides managers with the necessary insights. The book's objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making.