Customer Centered Growth: Five Proven Strategies for Building Competitive Advantage

Customer Centered Growth: Five Proven Strategies for Building Competitive Advantage

by Diane Hessan (Author), R. C. Whiteley (Author)

Synopsis

In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets of how todays successful companies are achieving explosive growth. Drawing on dozens of case studies of every kind of enterprise, Whiteley and Hessan define five proven strategies that you can use to groweven under the most adverse business conditions.

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More Information

Format: Hardcover
Pages: 336
Publisher: Perseus Books
Published: May 1996

ISBN 10: 0201479672
ISBN 13: 9780201479676