by EileenC.Shapiro (Author)
Fad Surfing (n): the practice of riding the crest of the latest management panacea and then paddling out again in time to ride the next one always absorbing for managers and lucrative for consultants frequently disastrous for organizations.
Format: Paperback
Pages: 272
Edition: Reprint
Publisher: Perseus Books
Published: 16 Sep 1996
ISBN 10: 0201441950
ISBN 13: 9780201441956