by RobinWilliams (Author)
For courses in Typography, Desktop Publishing, and Graphics Applications. Best-selling author Robin Williams presents the basics of typography in this collection of easy-to-follow tips, techniques, and principles based on her previous hit, Beyond the Mac is not a typewriter. This book explains the logic behind the principles so you can understand what looks best and why. Even if you don't know a point from a pica, you can learn to create professional-looking pieces for print or the Web.
Format: Paperback
Pages: 240
Edition: 1
Publisher: Peachpit Press
Published: 24 Jul 1998
ISBN 10: 0201353679
ISBN 13: 9780201353679
Book Overview: This latest addition to Robin Williams' Non-Designers line of books not only defines the principles governing type but explains the logic behind them so readers can understand and see what looks best and why. Armed with this knowledge, and putting into practice the secrets Robin reveals for making type readable and artistic, readers can then go on to create beautiful, sophisticated, professional-looking pages on their computers for output as hard copy or for use on Web pages. Each short chapter explores a different type secret including use of evocative typography, tailoring typeface to project, working with spacing, punctuation marks, special characters, fonts, justification, and much more. It is written in the lively, engaging style that has made Williams one of the most popular computer authors today. And it uses numerous examples to illustrate the subtle details that make the difference between good and sophisticated use of type. The non-platform specific, non-software specific approach to the book makes this a must-have for any designer's bookshelf - from type novices to more experienced graphic designers and typesetters. Please note! If you've read Beyond the Mac is not a typewriter then you don't need this book. This book is almost exactly the same as Beyond the Mac is not a typewriter.
Robin Williams is a fourth-generation Californian on both sides, born in Berkeley and raised in the Bay Area. She lived in Sonoma County for 15 years, then in 1993, she packed up her kids, the dog, and two cats and moved to New Mexico.