International Marketing and Export Management (International Business Series)

International Marketing and Export Management (International Business Series)

by Albaum (Author)

Synopsis

This text has been updated to include ethical concerns, standardization/adaptation, and export performance factors.

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More Information

Format: Hardcover
Pages: 407
Edition: 1
Publisher: Addison Wesley
Published: 01 Jan 1989

ISBN 10: 0201175711
ISBN 13: 9780201175714