Cases in Marketing Management

Used
Paperback
1989
$4.18

This book helps students to develop marketing experience and skills by casting them in the role of the decision maker. Each case recreates situations confronting the Marketing Manager and, in the course of analysis and solution of problems, illustrates the integral process and techniques.

Synopsis

This book helps students to develop marketing experience and skills by casting them in the role of the decision maker. Each case recreates situations confronting the Marketing Manager and, in the course of analysis and solution of problems, illustrates the integral process and techniques.

$4.18

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1 in stock

More Information

Format: Paperback
Pages: 344
Edition: 1
Publisher: Addison Wesley
Published: 01 Jan 1989
ISBN 10: 0201175703
ISBN 13: 9780201175707

Cases in Marketing Management

Used

$4.18

Synopsis

$4.18

More Information