by RichardWhiteley (Author), Richard Whiteley (Author)
In Customer-Centered Growth, Richard Whiteley and Diane Hessan reveal the compelling secrets of how today's successful companies are achieving explosive growth. Drawing on dozens of case studies of every kind of enterprise, Whiteley and Hessan define five proven strategies that you can use to grow-even under the most adverse business conditions.
Format: Paperback
Pages: 336
Publisher: Basic Books
Published: 24 Mar 1997
ISBN 10: 0201154935
ISBN 13: 9780201154931
Diane Hessan is executive vice president at Forum. Each author holds an M.B.A. from Harvard Business School.